Winning Over Any Audience: How Great Communicators Adapt Their Message
The auditorium buzzed with quiet chatter as James adjusted his microphone. The lights dimmed, and the event organizer gave him a thumbs-up.
This was his moment.
James had spent weeks preparing for this keynote speech. He was confident in his expertise. He had the data. He had the stories.
But within the first five minutes, he knew something was wrong.
The audience wasn’t engaged.
A few attendees exchanged glances. Others scrolled through their phones. Some sat stiffly, their arms crossed.
James’ throat tightened.
He had delivered this speech before—to a different crowd—and received thunderous applause. But today? It was falling flat.
The Leadership Flaws: Why His Message Wasn’t Landing
As James wrapped up his talk, polite applause followed, but he knew the truth:
He hadn’t connected with this audience.
His biggest mistakes?
❌ One-Size-Fits-All Communication: He used the same speech for every audience, assuming what worked before would work again.
❌ Lack of Audience Adaptation: He didn’t read the room—their body language, their reactions, their engagement.
❌ Ignoring Personality Differences: He spoke from his own perspective, not considering how different personalities receive information.
James left the stage feeling deflated. He had missed the mark, but he wasn’t willing to let it happen again.
The Turning Point: Learning to Adapt Through DISC Personality Training
Determined to improve, James enrolled in a leadership communication training focused on DISC personality insights.
The first lesson hit hard:
“People don’t all process information the same way. If you want to win over any audience, you must adapt your message to fit their personality styles.“
Through DISC assessment training, James learned:
🔹 D (Dominance) – Direct, results-oriented people prefer fast, action-driven talks.
🔹 I (Influence) – Social, enthusiastic types connect with stories and energy.
🔹 S (Steadiness) – Supportive, team-driven listeners value warmth and relatability.
🔹 C (Conscientiousness) – Analytical minds need data, structure, and precision.
James realized his previous speech was built for people like him—high-energy and data-focused.
But his audience that day? More reserved, more analytical, more structured. No wonder they didn’t engage.
The Comeback: How He Transformed His Speaking Approach
James rebuilt his entire speech strategy using the DISC method.
🔥 He started every talk by analyzing the audience. Were they energetic? Reserved? Logical? Emotional?
🔥 He adjusted his tone and delivery. Some crowds needed enthusiasm, others preferred a calm, factual approach.
🔥 He incorporated all DISC styles. A balance of data, action steps, personal stories, and relatability made his message resonate with everyone.
At his next speaking event, James walked on stage with a new mindset.
He read the room. The attendees were a mix of executives and analytical professionals.
This time, he started with a structured breakdown of his main points, using clear, data-driven slides. He backed it up with a compelling personal story for emotional connection.
As he spoke, he saw the shift.
People leaned in. They nodded. They took notes.
By the end, the applause wasn’t just polite—it was genuine.
Your Turn: Master the Art of Adaptable Communication
🚀 Want to ensure your message lands with any audience?
👉 Join our DISC Communication Mastery Program and elevate your speaking skills today!
Looking forward to helping you step into your full leadership potential.
Best regards,
Checree Bryant
CEO Actuate Consulting
